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‘I EAT’… The origin of our brand name.

a plate of food with broccoli

‘I EAT’. Why did we choose to call us like this? I’m going to tell you.

Well, any business that wants to be remembered should at first choose a proper name… and a proper logo, which rapresent its brend identity, as you can suppose.

That’s not always so easy.

However, we thought it could have been nice to tell you why we choosen “I EAT” as name for our food tours company.

The reason is that we think  every good and beautiful thing around us can be eaten! Well, not always litteraly, of course

The idea behind our culinary journeys is not just let you taste a large variety of delicious food, but let you feel itwith every sense.

Let you savor (or ‘eat’) emotions,  beauty,  poetry,  charm…all conteined in food, and allow you to do exactly the same with our wonderful city: Torino!

I mean, when you are eating something special, surrounded by a very unique environment, are you just sampling food or are also you eating all the rest? We do believe it’s the second one.

So, in short, what we’d like to comunicate is that I EAT represents a truly immersive experience… good enough to eat!

a woman standing in front of a store

When you’re ‘eating’ not just your dish but the total environment 🙂

a woman sitting on a table

Poetic atmospheare makes memorable a special date… and your dinner even more delicious

About our logo, it should represents me and Abram.

If you’ve read the session “About” on the website, you already know that he is a professional chef, so the hat is clearly him.

text, logo

That kind of earring (can you see it? 🙂 ) it’s me, Cecilia. Those brown waves my hair…

Earrings are just a funny female detail about something that I love so much (homemade jewellery and specially earrings, that I often make by myself). I do love so much hair too, actually (even if now I’ve cutted my crown).

Anyway, we thought that sort of  figment should comunicate happiness

We are both joyful people and our food experiences are the same.

a group of people sitting at a table in a restaurant

a group of people posing for the camera

a group of people sitting at a table

a group of people sitting at a table eating food

a group of people standing on a sidewalk


a group of people looking at the camera

But the proof is in the pudding 😉

We look forward to meeting you

and having tasty fun with you in Torino!

See you soon,

Cecilia and Abram


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