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‘I EAT’… The origin of our brand name.

on October 8, 2018

‘I EAT’. Why did we choose to call us like this? I’m going to tell you.

Well, any business that wants to be remembered should at first choose a proper name… and a proper logo, which rapresent its brend identity, as you can suppose.

That’s not always so easy.

However, we thought it could have been nice to tell you why we choosen “I EAT” as name for our food tours company.

The reason is that we think  every good and beautiful thing around us can be eaten! Well, not always litteraly, of course 

The idea behind our culinary journeys is not just let you taste a large variety of delicious food, but let you feel it, with every sense.

Let you savor (or ‘eat’) emotionsbeautypoetry,  charm…all conteined in food, and allow you to do exactly the same with our wonderful city: Torino!

I mean, when you are eating something special, surrounded by a very unique environment, are you just sampling food or are also you eating all the rest? We do believe it’s the second one.

So, in short, what we’d like to comunicate is that I EAT represents a truly immersive experience… good enough to eat


When you’re ‘eating’ not just your dish but the total environment 🙂

Poetic atmospheare makes memorable a special date… and your dinner even more delicious 😉

About our logo, it should represents me and Abram.

If you’ve read the session “About” on the website, you already know that he is a professional chef, so the hat is clearly him.



That kind of earring (can you see it? 🙂 ) it’s me, Cecilia. Those brown waves my hair…

Earrings are just a funny female detail about something that I love so much (homemade jewellery and specially earrings, that I often make by myself). I do love so much hair too, actually (even if now I’ve cutted my crown).

Anyway, we thought that sort of  figment should comunicate happiness

We are both joyful people and our food experiences are the same.


















But the proof is in the pudding 😉

We look forward to meeting you

and having tasty fun with you in Torino!

See you soon,

Cecilia and Abram




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